The Ubiquitous Pen ??

It’s easy to discount the power of the pen as a promotional tool in these technology driven times. It’s done at your own peril, though. One of the hottest new categories of promotional products are stylus pens. Yes, a combination of a ballpoint pen and a capacitive (touch) stylus.

Why is it so cool ?? It’s the ultimate communications enabler. Think about it – jotting ideas on sticky notes (and doing your favorite crossword puzzles, like me) or using the stylus to keep fingerprints and smears off your touch screen so you don’t have to fret cleaning it. And there’s no reason to bust your marketing budget.

Every week new styles of stylus pens are being added with fresh colors and designs – at unbelievably low costs. Shop and find out how ubiquitous the pen remains.

Why Bic Promo Pens?

Choose Bic Promo Pens and Stand Out From the Crowd

 

Bic Promo pens are the number one promotional gift for a reason. They are portable, useful and easy to imprint. They are the perfect advertising method for businesses and budgets of all sizes. The only question is how can you make your promotional pen stand out from the crowd and ensure that your message is noticed? Bic promotional pens are the perfect choice and will make sure that your pen is not only used but commented on.

Bic has spent years working on their brand to make sure that when people think of pens they think Bic. It is a brand with a big budget and an amazing reputation for quality when it comes to writing instruments.

To get the most value from your advertising and promotional budget you want to ensure that you are providing a useful, highly viewed and extremely high quality gift. A Bic pen will promote to the professional image of your company as you are providing a quality gift.

When choosing a promotional pen to provide to customers and clients, past, present or future, it is important to choose a brand name. A brand name that the recipient already knows and trusts ensures that you will have chosen a top class product. This is because the recipient will be able to immediately identify the Bic brand and the commitment of the Bic brand to manufacturing a quality writing instrument.

Bic have been manufacturing pens for over 50 years. Over time they have created a brand that is known and trusted throughout the world. Their brand speaks to users about quality and reliability. Bic is a brand that is trusted.

Promotional pens are the most commonly used gift. People accept them and use them frequently. Ensure that your business is branded as one that is professional and quality; choose Bic promotional pens.

They have spent thousands of dollars investing in the latest technology for their pen manufacturing. Bic ensures that not only does the ink flow smoothly but that the design of the pens is ergonomic ensuring a range of pens that are comfortable to hold and use.

Whether you have the budget to use a wide range of promotional items or the budget to choose just one, choose Bic promotional pens as part of your advertising strategy. Your gift will ensure that your brand is recognised as one of quality and professionalism. Add your business details and watch your Bic promotional pens effortlessly sell your brand.

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Bic Promotional Pens Promote Best

The Top 4 Reasons to Choose Bic Promotional Pens to Promote Your Brand

 

When thinking about promotional products the first item to come to mind is generally a pen. Bic promotional pens are the most frequently used giveaway item in the world. This is because they are inexpensive and they are always appreciated. Advertising budgets of all sizes can accommodate the use of pens as a promotional and advertising tool.

While choosing to use a pen as an advertising tool seems like a clear cut decision, choosing the right pen might not be as clear cut. To optimized your marketing budget, it is important to choose a pen that will stand out; a pen that will be more than just a free gift.

 

There are four main reasons why Bic promotional pens should be your pen of choice.

Bic is Eco-friendly

Environmental and green matters are a hot topic. The use of eco-friendly Bic pens will resonate with the recipients. Your brand will be associated with quality and responsibility. The eco-friendly pens produced by Bic are manufactured using recycled materials.

Bic is Quality

If promotional pens are the most frequently used promotional item then you can be sure that the audience you are trying to reach will have experienced promotional pens across the quality range. No one thinks well of the company that gave them a pen that did not work.

Providing a Bic pen ensures that your business is remembered for providing a quality pen that works at each use. Bic has spent thousands of dollars to develop pens that are reliable, comfortable to hold and that have smooth flowing ink.

Each time your pen is used the user and anyone with them will recognise the Bic brand and see your advertising message. Your brand will become stronger as the pen will be frequently used due its reliability and professional appearance.

Bic is Long-lasting

Bic pens are built to last. The ink is designed to flow smoothly from the first use to its very last. The Bic brand is synonymous with quality and reliability. The fact that the Bic promotional pen your business provided actually lasts longer than cheaper and inferior pens will mean that you get more exposure. Your advertising revenue goes further as your message and brand is visible for longer.

Bic is Cost effective

There is a wide range of Bic pens to choose from and budgets of all sizes can be accommodated. The longevity of the Bic pens will ensure that your advertising budget is effectively used and that the pen and your business details are visible for longer.

While you want to use your promotional pen to advertise your brand, location and message, you also want the recipient and anyone else who sees your gift, to realise that your brand and business is professional and committed to quality. The superiority of your gift over other pens that the recipient has received, and the connection it creates in the mind of the recipient is crucial to the return you receive on your advertising spend. Your taste in promotional gifts will strengthen the perception of your brand and its services or products and Bic promotional pens are the right choice every time.

 

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Promotional Pens Increase Revenue

Promotional Pens Increase Revenue by Locking in Loyalty

Many companies use promotional pens as they are relatively low cost items, easily distributed and useful to recipients. Most businesses find that the promotional pen is a useful means of gaining loyalty in their customer base, thereby increasing revenue in the future.

So how can a promotional pen become a customer loyalty and revenue-inducing magnet?

Promotional pen variety is one key way to achieve loyalty. Through the use of pens in different colors and styles, customers will actually be happy to keep receiving pens as gifts.

The branding businesses place on company promotional pens is crucial. Ensure that the company name and logo, as well as contact details, are on the pen. The recipient is often not the only person to use or see the pen. Reminding the user of the company each time they use it is powerful advertising for the company.

Provide promotional pens as gifts to potential customers, as well as current ones. Of course different pens and varieties can be used for each type of customer.

Using something as simple and essential as a promotional pen is an effective strategy for advertising the company. The fact that a pen is an essential item used by people every day ensures that each time the pen is used they are exposed to the brand. The fact that the pen was given as a gift, either for considering becoming a customer or, for being a customer, will induce feelings of reciprocity. It will be more likely that they will think of the company when looking for that particular service.

Providing a gift to customers shows them that their business is appreciated and valued. While generally not of high monetary value in and of itself, a pen is a valuable item in terms of its use. By providing such a thoughtful and useful tool the recipient is given the sense that they are of value to the company. Their feelings of goodwill will encourage them to continue to do business with the company, thereby increasing revenue.

Tags: BIC pens, increase revenue, promotional items, promotional pens, promotional products