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Press releases >PENSRUS Announces Promotional BIC Lighter Sale
February 7, 2011 - Staten Island, NY - PENSRUS, a New York based leading distributor of custom pens, promotional pencils, personalized BIC lighters, and other imprinted and engraved promotional products announced a "Back to the 70's BIC Lighter Special" featuring discounted prices on custom personalized lighters.
Back in the 1970's, it was a tradition that concert goers world-wide, would pay their respects to a band's performance by holding up a lighter in the air. This was a signal concert goers used to entice the band back to the stage for an encore performance. It also was used to create the imagery of candlelight during slower, more emotionally driven music. PENSRUS wants to bring us back to that feel good era that has now been replaced by cell phones.
To company CEO Henry Morgan, it was important for him to remind us of our concert going roots and he thought a "Back to the 70's BIC Lighter Special" promotion would be a great way to bring us back in touch with this tradition. Mr. Morgan shared, "Those great concert moments are forever engrained in my mind and I wanted to share this tradition with the new generation of concert goers."
BIC Lighters are a safe and handy tool for many everyday purposes. During the colder months, they are perfect for lighting candles and fireplaces. And during the outdoor months, users of BIC lighters customized with an imprinted corporate logo are useful as grilling tools to light barbecues, lanterns and campfires.
PENSRUS is targeting this latest promotion to concert promoters, bands, musical instrument manufacturers and music producers, offering steep discounts, free setup and free imprinting on the entire selection of promotional BIC lighters. PENSRUS allows for up to five lines of text for a band's unique message. Logo artwork can easily be emailed to the PENSRUS Artwork Department to ensure quality and provide you with a proof.
To learn more about PENSRUS, please call 800-736-7787, or visit http://www.PENSRUS.com.
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