|
Press releases > PENSRUS Joins in the Celebration of Promotional Products Work Week as PPAI Releases New Study
NEW YORK, NY--(Marketwire - Feb 22, 2013) - February 25 through March 1, 2013 is Promotional Products Work! Week, a campaign sponsored by the Promotional Products Association International (PPAI). The International non-profit association, formed in 1904, has released a new study this week called The Influence of Promotional Products on Consumer Behavior. Businesses can reach for the study to learn how promotional products inlcuding custom pens and pencils can be used to support charitable causes, honor valuable employees, motivate, educate, promote, create awareness and more. Showing that today, unlike ever before, promotional products are a cost effective way to register with targeted audiences, the study reports that businesses can get the highest return on investment, and the longest recall on brand recognition, by looking toward promotional items to boost their marketing reach.
Highlights from the study show that:
88 percent of promotional product recipients recall the advertiser featured on the promotional products they are gifted with
85 percent have done business with the advertiser after receiving a promotional item
83 percent like to receive promotional products
81 percent keep the products because they are useful
53 percent use promotional products they have received at least once a week
47 percent keep the promotional items they receive for more than a year
"Promotional Products Work! Week is a celebration of one of the oldest forms of branding and advertising," said Paul Bellantone, CAE, PPAI president and CEO. "For more than 110 years, PPAI has been actively involved in advocating for and demonstrating the effectiveness of custom logo products as an advertising medium. With almost three decades of comprehensive research published, The Influence of Promotional Products on Consumer Behavior study further substantiates promotional products are a worthwhile and highly effective medium for advertisers and marketers as they consider their advertising investment options."
Promotional Products Work! Week is geared toward motivating businesses to engage with their community and during this celebration PENSRUS is excited to participate in partnerships with several local small businesses.
Visit www.PENSRUS.com today or call 800-736-7787 and find out about great low prices and discount shipping for any of your customized product needs.
|
