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Press releases > Promotional Pens Supplied by PENSRUS - Latest Tool to Help Real Estate Agents
August 25, 2010 - New York, NY - As reports from the Commerce department of a 12.4% drop in new home sales gets digested by the over half a million licensed real estate agents and brokers, many in the industry are scrambling to develop strategies to remain viable. Veterans in the real estate industry who have experienced both the joyful up cycles and painful down cycles know that despite the temptation to reduce marketing, increasing promotional activities, such as enhanced brand awareness is the key to surviving the down times.
An inexpensive, yet popular and effective means of greater name recognition in the industry is through the distribution of promotional pens, personalized pencils, custom notepads and other imprinted or engraved advertising specialty products. These types of products tend to be used by a very high percentage of potential clients, and additionally are placed in visible locations in their homes such as coffee tables. With prices on personalized pens starting as low as $0.13, agents have historically reported that that these types of promotional products help keep their names front and center with potential clients.
Recognizing the difficulties the real estate industry is facing, PENSRUS, a leading distributor of logo products, has significantly marked down prices on a number of personalized and promotional pens that have proven to be popular choices for its real estate industry clients. Additionally, PENRUS is offering free setup and for a limited time, free shipping on all pen and pencil orders.
"Since the entry price points are so low, it's quite easy for real estate agents to use them as cost effective lead generation tools", reports PENSRUS CEO Henry Morgan. "In fact, we have many repeat clients in the real estate industry who report very positive returns on their investment in custom pens, pencils and notepad", adds Mr. Morgan.
PENSRUS carries a comprehensive line of top quality promotional products from companies including BIC, Paper Mate, Pentel, Scripto, Parker, Waterman, Sheaffer and more. To learn more about the promotional products at PENSRUS, please call 800-736-7787, or visit PENSRUS.com.
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